The Foreign Office’s attempts to promote last summer’s Global Summit to End Sexual Violence were thwarted even before gaining momentum. Chris Green reports on the failed plan to project the social media hashtag ‘#TimeToAct’ on the sides of two famous London landmarks, Big Ben and Tate Modern, as those responsible for both buildings feared that it would ‘open the floodgates’ for requests from other charities and organizations. Tate Modern defended themselves, stating that it ‘receives a high volume of requests to support other charitable causes,’ and ‘are unable to accommodate all of these.’ Although John Bercow, the Speaker of the House of Commons, had already given his approval, Westminster Council further advised ‘against abusing our World Heritage Site or any other important listed buildings by using them for advertising projections.’
Despite London’s hindrances, the hashtag was projected around the UK : Titanic visitor attraction in Belfast, the Welsh National Assembly, Exeter Cathedral, Manchester Town Hall, Kelvingrove Art Gallery in Glasgow and Liverpool’s Royal Liver Building. Proving to be a success, The Sexual Violence in Conflict Summit offered the largest discussion on war time rape and brought together 1,700 delegates, 123 country delegations and 79 ministers, with Angelina Jolie attending on behalf of the UN.
Via The Independent